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0203 151 6651

Privacy Policy

We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

1. Information We Collect

Personal Data

  • Contact Information: Name, address, phone number, and email address.
  • Pet Information: Pet's name, species, breed, gender, age, microchip number, and other relevant details.
  • Account Information: Username, password, and other security-related information.

Non-Personal Data

  • Usage Data: IP address, browser type, operating system, and details of your visits to our website.

2. How We Use Your Information

To Provide Services

  • Register your pet and maintain a database for lost pet recovery.
  • Communicate with you regarding your account and services.
  • Process payments and manage your subscription.

To Improve Our Services

  • Analyse usage data to enhance website functionality.
  • Conduct surveys and obtain feedback to improve user experience.

Legal Obligations

  • Comply with legal and regulatory requirements.
  • Respond to lawful requests from public authorities.

3. How We Share Your Information

With Third Parties

  • Service Providers: We may share your data with third-party service providers to facilitate payment processing, IT support, and other services.
  • Law Enforcement: We may disclose your information if required by law or in response to valid requests by public authorities.


Our staff may access your data to perform their duties and provide you with our services.

With Your Consent

We may share your information with third parties if you provide explicit consent.

4. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no internet or email transmission is ever fully secure or error-free. Please take special care in deciding what information you send to us via email.

5. Data Retention

We retain your personal data for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. The retention period for personal data may vary based on the context of the processing and our legal obligations.

6. Your Rights

  • Access and Correction: You have the right to access the personal data we hold about you and to request corrections if any information is inaccurate or incomplete.
  • Data Portability: You have the right to request a copy of your personal data in a structured, commonly used, and machine-readable format.
  • Deletion: You have the right to request the deletion of your personal data, subject to certain exceptions, such as where the information is required for legal obligations.
  • Restriction of Processing: You have the right to request the restriction of processing your personal data under certain circumstances.
  • Objection to Processing: You have the right to object to the processing of your personal data for direct marketing purposes or on grounds relating to your particular situation.

7. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children under 18. If we become aware that a child under 18 has provided us with personal data, we will take steps to delete such information.

8. International Data Transfers

We may transfer your personal data to countries outside the UK. When we do so, we ensure that such transfers comply with applicable data protection laws and that appropriate safeguards are in place.

9. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the new Privacy Policy on our website and updating the effective date at the top of this page.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Owens Farm,

Copyright © 2024 DKC. All Rights Reserved

24/7 Emergency Helpline: 0203 151 6651